Healthcare marketing for hospitals in India
Help patients discover your hospital, understand its services and find the right contact information. Medix brings together online marketing, community outreach and doctor referral programmes with the hospital workflows that handle patient enquiries and arrivals.
For hospitals, nursing homes and diagnostic centres looking to develop their local presence. Contact the Medix team in Kolkata to discuss your location, specialties and the services appropriate for your facility.
Local SEO and hospital search visibility
Patients often search by treatment, specialty and location. A useful local search presence starts with accurate facility information, clear service descriptions and consistent contact details. Discuss your hospital website and Google Business Profile with Medix so patients can understand where you are and how to reach your team.
Digital campaigns for healthcare services
Plan search and social campaigns around the services your facility actually provides and the communities it serves. Agree the audience, campaign scope and enquiry handling process with the Medix team before launch, so your reception team is prepared to respond to prospective patients.
Community outreach and offline marketing
Build awareness beyond online search through community health camps, local publicity and physician networking. Discuss the locations, staffing and follow-up needed for each activity, and connect resulting enquiries to your hospital's registration and appointment process.
Doctor referrals and healthcare partnerships
Medix gives approved referring doctors a mobile app for submitting patient referrals to participating hospitals. Hospital staff review those referrals in their portal. Referral status and attribution help teams understand which doctor relationships are bringing patients to their facility.
International patient outreach
Facilities serving patients from outside India can discuss medical tourism and partner outreach with Medix. Start with the treatments offered, the hospital's capacity and the support available for visiting patients. Confirm the scope of any coordination service with the team before planning a campaign.
Connect patient enquiries with hospital operations
Marketing is more useful when the hospital team can manage the next step. Medix connects referral review with patient registration, appointments and OPD workflows, helping staff coordinate the journey from an incoming referral to a hospital visit.
Getting started with Medix
- Step 1
Discuss your facility
Share your location, specialties, target patient groups and current enquiry process with the Medix team.
- Step 2
Agree the service scope
Review the appropriate online, offline or referral activities, including campaign responsibilities and any costs before work begins.
- Step 3
Complete onboarding
Register your facility and prepare your staff to respond to enquiries, review referrals and manage patient visits in Medix.
Healthcare Marketing: common questions
01What healthcare marketing services can I discuss with Medix?
Medix offers online, offline, international and business-to-business or patient-facing marketing services. These include local search, digital campaigns, community outreach and doctor referral programmes. Confirm the specific activities and costs for your facility with the team.
02Does Medix guarantee a first-place ranking on Google?
No specific search ranking can be guaranteed. Search visibility depends on factors such as relevance, location, competition and the quality of your website and business information.
03How does the Medix doctor referral app support hospitals?
Doctors register using a valid marketing referral code and wait for admin approval. Approved doctors can submit patient referrals to participating hospitals and track their status. Hospital staff review incoming referrals in the web portal.
04Is Medix only available to hospitals in Kolkata?
Medix is based in Kolkata and serves healthcare providers in India. Contact the team with your facility's location to confirm which marketing activities and onboarding support are available in your area.